The Industry

What is Outdoor Advertising?

Outdoor advertising is a $6.1 billion industry in the United States, with more than 28% of spending – or $1.7 billion - attributed to assets that are located on public property, such as billboards, transit facilities, bus shelters, and street furniture.

The Digital Component

Over the past ten years, digital technology has enabled outdoor advertising to become more timely and flexible, increasing not just the range of potential applications, but also the return on investment for owners and operators.  Sought after by advertisers and embraced by government services, digital outdoor advertising is growing 20% a year and is on the forefront of many advertising programs.

Community Outreach

Given its ability to reach wide portions of a region quickly and effectively, outdoor advertising is increasingly being used by municipal and government services to broadcast emergency messaging and a host of public service messages.  Successful uses include law enforcement alerts (Amber Alerts, FBI Most Wanted), weather alerts (FEMA), and traffic alerts.  In recent years, outdoor advertising has led to the capture of some of the most “wanted” suspects in America, and resulted in the return of many missing children.

Allvision’s team of industry experts can guide you through the process of identifying and selecting asset opportunities that not only yield income, but also support your local community.

Contact us to get started.